30 – Internet Advertising – New & Used

Vehicle Selling Expenses

Synopsis

Account 30

Debits

Credits

  1. All expenditures for advertising directly related to vehicles sales that are internet or social network related.

  2. The monthly write-off of the expired portion of prepaid internet advertising directly related to vehicles sales.

  3. Distributor/Factory/Ad Group co-op or other advertising charges related to internet advertising, if any.

 

 

 

Remarks:

This account should include INTERNET advertising for the express purpose of promoting vehicle sales only.

This account should be net Distributor/Factory/Ad Group co-op or other advertising reimbursements.

Typical advertising charges to this account include such items as internet hosting services, web page design and hosting, maintenance of website, vehicles photographs, descriptions and upload charges related to the internet, banners on social networking sites, social networking service fees, or any web related advertising.

Each item of this expense should be distributed to the New and Used Vehicle Department, as applicable.